Road to Challenger Brands: How Google Prepared Zach Apter for ClassPass

Fitness platform's chief commercial officer on the 'relentless' pace of technology

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Like a lot of businesses, ClassPass was born when its founder came up with a solution to a problem. Payal Kadakia couldn’t find a dance class that fit her hectic schedule, and after a frustrating web search turned up nothing, she came up with ClassPass: an app-turned-community of fitness enthusiasts.

Fast forward six years and ClassPass is connecting its community with activities around the world. Leading marketing—as well as pricing, packaging and inventory—is chief commercial officer Zach Apter, a Google and Microsoft alum who specializes in consumer experience.



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