Even before Ben Witte concocted the beverage Recess, he created the brand for the CBD-infused drink. In fact, Witte did more than a few things outside his comfort zone, having never worked in the CPG business. “I didn’t know a single person who worked in beverage or CPG,” he tells Ian Wishingrad in this week’s episode of I’m With the Brand.
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I'm With the Brand
The Founder of Recess Isn't Just Selling Another CBD Beverage. He's 'Designing Feelings'
And why Ben Witte used PR over influencers at launch
