The Founder of Recess Isn’t Just Selling Another CBD Beverage. He’s ‘Designing Feelings’

And why Ben Witte used PR over influencers at launch

Even before Ben Witte concocted the beverage Recess, he created the brand for the CBD-infused drink. In fact, Witte did more than a few things outside his comfort zone, having never worked in the CPG business. “I didn’t know a single person who worked in beverage or CPG,” he tells Ian Wishingrad in this week’s episode of I’m With the Brand.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.