Leadership & Talent

Cara Sylvester on Embracing Her New Role as Target's Head of Marketing

She protects a brand that has gained $9 billion of market share in 2020

Cara Sylvester Target
Cara Sylvester was promoted to chief marketing and digital officer in February. Target
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By Richard Collings

June 7, 2021

There are few retailers more beloved in the U.S. than Target, which gained some $9 billion in market share over the course of 2020.

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This story first appeared in the June 7, 2021, issue of Adweek magazine. Click here to subscribe.

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Richard Collings

Richard Collings is a retail reporter at Adweek.

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