Canned Fruits and Veggies Have a Bad Rap, but the Pandemic Might Be Revamping Their Image

Despite what shoppers think, science shows they can be just as nutritious as fresh

Similar to other brands available in grocery stores, Del Monte Foods has seen sales rise as more Americans continue to eat at home following the Covid-19 outbreak. The maker of canned vegetables and plastic fruit cups reported a 200% year-over-year spike in March 2020. And business has been good since.

“We experienced a double-digit increase in demand for our products over the past year, and we continue to see positive demand,” Bibie Wu, CMO at Del Monte, told Adweek.

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