Cannabis Edibles Move From Kids' Table to Honored Guest as Holiday Sales Bust Records

American cannafans spent $289 million this Thanksgiving with big gains for drinks, gummies and other discreet products


Popular edibles brand Kiva Confections, in an “off the wall” experiment, launched a first-of-its-kind seasonal product back in 2019—a THC-spiked gravy to go with cannafans’ Thanksgiving turkeys.

The savory sauce not only lit up social media and the national press—late night’s Stephen Colbert even did a segment—it sold out immediately. Granted, it was a limited run with only 200 packages.

Moved by the holiday spirit once again, the California-based brand recently reintroduced the fan favorite, this time with 25,000 units available and a partnership with Cann’s cranberry sage-flavored weed soda.

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