Department store Macy’s announced a partnership with Toys R Us, which will bring the toy brand to macys.com just in time for the 2021 holiday season, then to 400 Macy’s stores.
The Toys R Us integration on Macy’s ecommerce hub features toys by age, brand, character and type. In addition to popular toys, Macy’s said it is focusing on “products that highlight inclusivity, discovery and learning.”
Macy’s will also fulfill orders that start on ToysRUs.com, with the retailer promising “highly immersive and engaging content that seamlessly connects consumers to the toy offering at macys.com.”
In a similar vein, the 400 Toys R Us shop-in-shops planned for 2022 will include a welcome from spokesman Geoffrey the Giraffe, as well as “dedicated sections by age, interest and category, with interactive experiences, activation centers and iconic elements throughout.”
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