Can Google Win Back the Market Share It Lost to Amazon?

It's possible, but Amazon has a big lead in shopping

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Google is on a mission to elevate the profile of Google Shopping. Sources: Google, iStock

Dominance in overall search does not equate to dominance in product search. That’s a hard truth Google may have learned too late.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.