Can Google Win Back the Market Share It Lost to Amazon?

It's possible, but Amazon has a big lead in shopping

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Dominance in overall search does not equate to dominance in product search. That’s a hard truth Google may have learned too late.

Now, however, it’s trying to win back brands and customers by establishing itself as an Amazon alternative in ecommerce. And, in its latest bid, Google announced the sellers who use its Buy on Google checkout experience will no longer have to pay commission fees.

Part of the redesigned Google Shopping experience, Buy on Google offers order support, a product and delivery guarantee, and checkout and returns through Google, rather than individual vendors. Eligible



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