Coronavirus

Can Ecommerce Carry the Retail Industry During Coronavirus?

With physical stores closed, the hope is digital can pick up the slack

glass door with a temporarily closed sign
Brick-and-mortar stores across the country are closed due to the ongoing coronavirus pandemic.Getty Images
Headshot of Diana Pearl
By Diana Pearl

March 25, 2020

As businesses across the United States and around the world grind to a halt amid the coronavirus crisis, one industry has something of a lifeline: retail.

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Headshot of Diana Pearl

Diana Pearl

Diana is the brand marketing editor at Adweek and managing editor of Brandweek.

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