Can D2C Mattress Firm Nectar Home Pull the Carpet Out From Under Its Competitors?

The company introduced specialty online rug retailer Wovenly

The direct-to-consumer mattress sector has become a lot more crowded since the days of leaving off the last ‘S’ for savings, with surges by recent entrants Casper, Tuft & Needle, Purple and Leesa, among others.

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