Can CPG Brands Recreate In-Store Impulse Buying Online?

Marketers must adapt as more people purchase household staples through digital channels

We’ve all been there. While waiting in line at the supermarket or drug store, the feeling strikes: I need a chocolate bar now. Within minutes, the purchase is made and the product is devoured.

However, the rise of ecommerce and decline of in-store foot traffic means this scenario has become increasingly less likely. Of course, people can still buy clothes and electronics online on a whim, but the instant gratification and immediate consumption accompanying an impulse purchase isn’t possible when buying from your living room couch.

Now,

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