Can Augmented Reality Breathe New Life Into Banner Ads?

Early executions show a boost in engagement, CTR

Taking a page from the leader of the free world, companies want to use AR to make digital ads great again. Home Depot

The very first banner ad on the Internet—for AT&T on Wired in 1994—had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent.

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.