This Brand Sells the Same Small Amount of Cannabis That Has Led to Criminal Convictions

40,000 people are in prison for non-violent weed offenses in the US

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Kevin O’Brien Allen, now just shy of his 40th birthday, is serving a life sentence for selling $20 worth of cannabis to a police informant. His 2014 conviction, for which he’s currently held in the Louisiana State Penitentiary at Angola, has become a cause célèbre for criminal justice reform advocates.

Allen’s case and the measure of weed he was busted for—3.5 grams—is also at the heart of a campaign called “Freedom Grams” that packages and sells legal cannabis in exactly the amounts that landed people behind bars in the U.S.




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