'Tis the Season for Buy Now, Pay Later

Klarna and Afterpay report big gains among holiday shoppers

Join global marketing leaders at Brandweek Europe, 9–10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.

Buy now, pay later (BNPL) companies that offer interest-free payments on big-ticket purchases have seen an increase in popularity since the beginning of the Covid-19 pandemic as millennial and Gen Z consumers use them as an alternative to credit cards when shopping online.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in