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Buy now, pay later (BNPL) companies that offer interest-free payments on big-ticket purchases have seen an increase in popularity since the beginning of the Covid-19 pandemic as millennial and Gen Z consumers use them as an alternative to credit cards when shopping online.
New data from BNPL platform Klarna shows growth has only spiked during the key holiday shopping occasions of Cyber Monday and Black Friday.
The Swedish financial services company saw a 129% increase in U.S.
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