Budweiser Zero Wants to Protect You From Buyer's Remorse This Holiday Season

The alcohol-free beer, co-created by Dwyane Wade, launches its first holiday ad

Many who read this will likely be doing so from a browser that includes at least a few holiday shopping tabs—Cyber Monday sales, as usual, largely extend throughout the entire week following Thanksgiving.

But Budweiser Zero, which was created in partnership with former NBA star Dwyane Wade and debuted in July, isn’t concerned about folks shopping during work hours. The 0% ABV beer brand is more worried about those regrettable alcohol-fueled purchases that many shoppers make late at night, only to feel comically shameful when those odd buys land on their doorstep a few days later.

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