Britain’s Competition and Markets Authority (CMA) launched a formal investigation into fake reviews carried by Amazon and Google to determine if laws have been broken by “insufficient” action being taken to protect online consumers.
The manipulation of reviews can have the ability to impact businesses’ star ratings and raise their prominence in terms of display to consumers on each platform, helping them to sell more as they grow misplaced trust with consumers.
The formal probe will examine whether the two platforms have done enough to tackle the problem.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in