Brave Commerce Podcast: How to Convert Content Into Commerce

Clive Sirkin of Screendragon on enabling high-performing talent and recognizing blindspots in business strategy

Leaders from Colgate, TikTok, Amazon and more will gather at Commerceweek to discuss how to leverage new strategies, trends and tech to drive ROI and growth. Join us July 11–12 in NYC.

On this week’s episode of Brave Commerce, Clive Sirkin, executive chairman of Screendragon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss business strategy.

During the conversation, Sirkin shares the major blindspots he sees that most brands endure and the importance of learning from past mistakes and evolving strategies accordingly. Sirkin explains how to inspire high performance from talent and get the right people to work for your company. He then discusses the differences and similarities of working for large Fortune 500 companies as well as small start-ups. He expands on how while the marketing landscape has changed, the goal to convert content into commerce remains the same.

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.