Brave Commerce Podcast: Creating a Human-Centric Brand

Unilever's Esi Eggleston Bracey on approaching business from a people-first perspective

Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.

On this episode of Brave Commerce, Esi Eggleston Bracey, president of Unilever USA and CEO of personal care, North America, talks about creating a human-centric brand. From her work at P&G to developing Febreze, Bracey has found ways to drive profits while helping people.

As national demographics shift, brands need to change and increasingly personalize their messaging to today’s shoppers. Here again, doing the right thing—being a more inclusive brand—is also doing the profitable thing.

Bracey provides advice for up-and-coming professionals based on her own experience. Her primary piece of advice is to know yourself. Once you know yourself, be yourself and then share yourself with others. 

Likewise, she provides similar advice for corporations. Bracey says companies should commit to the journey—there is no quick fix. Create a workplace representative of the people you serve. Acknowledge honestly where you are today, where you want to be, and develop a plan with milestones and specific actions to close the gap between the two.

Key takeaways:

  • You can build a business and a great career by helping people first.
  • Know yourself, be yourself and share yourself with others.
  • Commit to the journey, set goals, be aware of where you are and take action.