Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer

CMO Claudine Patel discusses adjusting during inflation and catering to a wide spectrum of customers

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On this week’s episode of Brave Commerce, Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph and Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space.

Patel speaks on how everything a brand does impacts how consumers see them. The three of them discuss inflation, and Patel explains how to assess the value of your product, gauging the impact it has on the consumers’ everyday lives. In efforts to appeal to a wide array of customers, Patel shares ways she’s adapted her brand to a premium consumer, experimenting with different options and marketing methods including Mucinex’s “Sickwear” line of Mucinex-themed streetwear.

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.