Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
On this episode of Brave Commerce, Best Buy president, Keith Bryan joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of digital commerce and media.
Since technology shoppers typically take longer to make a decision on a purchase, Keith talks about the need for first-party data to curate customer-centric advertising. This includes creating standardization among marketing efforts, leveraging advertising to build customer relationships and loyalty—and exploring new, emerging types of media.
Keith also shares his thoughts on the importance of DEI and social responsibility as it relates to sourcing media.
Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.
