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As Adweek continues to roll out new programs as part of the Adweek Podcast Network, we’re proud to welcome Brave Commerce to our lineup.
Co-hosted by MikMak founder and CEO Rachel Tipograph and Profitero president Sarah Hofstetter, Brave Commerce tackles what’s relevant in ecommerce today for the world’s biggest brands. Over more than 80 weekly episodes, Rachel and Sarah have interviewed the bravest marketers on how to navigate the latest consumer and retailer dynamics.
From Johnson & Johnson to Kimberly Clark, PepsiCo to Nespresso, Clorox and Campbell’s, you’ll hear from marketing leaders who are tackling the challenges and reaping the rewards of ecommerce. In this week’s episode, Rachel and Sarah talk with Kara Rousseau of Walmart Connect, the company’s ad solutions platform, which itself added more than $2 billion to the retail giant’s bottom line in 2021.
“That’s what really excites me, when you go beyond the ‘it’s an ad I’m serving you’ to ‘here’s how it can actually enhance your life,'” Rousseau tells Brave Commerce. Listen to this week’s episode here:
