Brave Commerce: Bacardi's Digital Shelf Extends to Stores

Digital commerce lead Katie Kirkpatrick on rallying workers and the future of ecommerce

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Katie Kirkpatrick, vp of digital commerce at Bacardi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers. She talks about how employees are inspired to develop an “ownership mentality” and take pride in their work at Bacardi.