Brave Commerce: Bacardi's Digital Shelf Extends to Stores

Digital commerce lead Katie Kirkpatrick on rallying workers and the future of ecommerce

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Katie Kirkpatrick, vp of digital commerce at Bacardi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers. She talks about how employees are inspired to develop an “ownership mentality” and take pride in their work at Bacardi.

They also take a look into the future of alcohol ecommerce and last-mile delivery. Kirkpatrick explains that the digital shelf plays a massive role in influencing all alcohol shoppers, even those who make purchases in-store. She stresses integrating marketing and sales to win and making customer connections across all channels.

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.