There's No Better Time for Brands to Bet on Augmented Reality

The way we shop is changing, and brands that don't keep up will miss out on demand generation

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Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Kathleen Gambarelli, global head of product marketing for performance solutions, demonstrates two key ways that AR technology can instill confidence and inspiration in consumers—and the brands trying it out.

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