Learn how to adapt to new shopping habits, create stand-out brand experiences and drive long-term business growth at Commerce Week. Join discussions with leaders at New Balance, Wayfair, Rent the Runway and more, July 26–28 in NYC. Register before June 27 to save on your pass.
Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Kathleen Gambarelli, global head of product marketing for performance solutions, demonstrates two key ways that AR technology can instill confidence and inspiration in consumers—and the brands trying it out.

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