General

Brandless Is Expanding Into 2 New Categories—and Increasing Its Signature $3 Price Point

Pet and baby products are on the way

Some Brandless products will now cost $9.Brandless
Headshot of Ann-Marie Alcántara
By Ann-Marie Alcántara

January 23, 2019

Brandless, a direct-to-consumer essentials company, is expanding its category line to pet and baby products. For the first time as well, some products will cost $9—a change from the brand’s signature $3 price tag.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

Recommended articles
Related Articles
Two Thinx ads with a graph of underwear to use on different days of someones period
Commerce

Direct-to-Consumer Brands Are Using Search Terms on Pinterest to Find Successicon-image

By Ann-Marie Alcántara

Commerce

P&G Acquires Walker & Company, Maker of Beauty and Grooming Products for People of Coloricon-image

By Ann-Marie Alcántara

Commerce

Walmart’s New Shopping Service Raises a Lot of Questions About Whether It’s Worth Iticon-image

By Ann-Marie Alcántara

Commerce

Hudson Yards Is Open for Business, and These Two Brands Hope It Proves Their Concepts Workicon-image

By Ann-Marie Alcántara

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

You Might Like

More Football Fans Than Ever Are Streaming Games and Here’s How to Reach Them

By Danielle Carney

Are You Making Informed CTV Ad Buys?

By DISH Media

What Can You Do to Meet Shoppers’ Desire for a Better Overall Experience?

By Jane Butler, Managing Director, Google

64% of CPGs Will Increase Retail Media Spending in 2023

By LiveRamp