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Brandless, a direct-to-consumer essentials company, is expanding its category line to pet and baby products. For the first time as well, some products will cost $9—a change from the brand’s signature $3 price tag.
The news comes right after Brandless introduced a subscription service, in which customers can get some items on a reoccurring basis. As part of the subscription, a “surprise gift” is included. With the two new product categories, Brandless now offers more than 400 items.
“The main takeaway is that now in order to continue to expand our assortment at the quality people are looking for, we’re getting into categories where we have to increase our price point,” said Aaron Magness, CMO at Brandless.