Brandless Is Expanding Into 2 New Categories—and Increasing Its Signature $3 Price Point

Pet and baby products are on the way

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Brandless, a direct-to-consumer essentials company, is expanding its category line to pet and baby products. For the first time as well, some products will cost $9—a change from the brand’s signature $3 price tag.

The news comes right after Brandless introduced a subscription service, in which customers can get some items on a reoccurring basis. As part of the subscription, a “surprise gift” is included. With the two new product categories, Brandless now offers more than 400 items.

“The main takeaway is that now in order to continue to expand our assortment at the quality people are looking for, we’re getting into categories where we have to increase our price point,” said Aaron Magness, CMO at Brandless.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in