BOPIS, Retail's Latest Acronym, Makes the Case for Delayed Gratification

Home Depot sees a spike, and additional sales, in customers choosing to buy online and pick up their purchases in store

One of the biggest themes at this year’s National Retail Federation show (NRF) didn’t involve AI or robots. Instead, it was a new acronym buzzword: BOPIS, known as Buy-Online-Pickup-In-Store. And it’s a key part of what’s driving growth for retailers like Home Depot in the fast-fulfillment Amazon era.

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