Fashion & Apparel

Birkenstock Embraces Its Reputation for Unstylish Footwear

A new campaign with The New York Times addresses foot health

birkenstocks-ugly-
Birkenstock has a new film about the evolution of the foot.Birkenstock
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By Leslie Blount

July 6, 2022

Birkenstock, the shoe brand known for comfortable yet arguably aesthetically unpleasing footwear, wants the world to know the ugly truth behind its iconic styles and the importance of foot health. 

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Leslie Blount

Leslie Blount is an Adweek contributor who writes about brands and culture.

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