B-to-C

Betty White and Betty Crocker Celebrate the Big 100 at Walmart

The campaign targeted home bakers

betty crocker and betty white
Betty Crocker and Walmart used the dual centennial to try to connect with home bakers.Betty Crocker, Bettymwhite
Headshot of Lisa Lacy
By Lisa Lacy

November 5, 2021

Two iconic Bettys—Crocker and White—are celebrating their 100th birthdays within three months of each other, and they’re encouraging home bakers to celebrate alongside them in a campaign with Walmart.

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Headshot of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

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