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Two iconic Bettys—Crocker and White—are celebrating their 100th birthdays within three months of each other, and they’re encouraging home bakers to celebrate alongside them in a campaign with Walmart.
White herself posted about the effort to her 1.6 million Instagram followers, noting her centennial birthday is coming up on Jan. 17, 2022 and “with @BettyCrocker and @Walmart, you can celebrate with your own birthday cake creations.”
The campaign included in-store events, where participants received $3 Walmart gift cards to “bake a birthday cake on Betty.”