Benetton’s New Website Merges Commerce and Content

The ecommerce experience boasts interactive, personalized features

The Blend Different ecommerce platform is making an appeal to young consumers. Benetton/R/GA

Fashion brand United Colors of Benetton recently rolled out its latest ecommerce experience in the U.S.

@luciellesalomon Lucielle Salomon is a freelance writer for Adweek.
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