As Bark looks to continue its expansion, the maker of the monthly subscription service BarkBox and other dog-friendly merchandise has hired Cindy Gustafson as its new chief marketing officer.
Gustafson will be responsible for boosting the Bark brand and managing customer experience across the company’s multiple product categories. She will also be tasked with growing Bark’s presence in food—an area that’s seen strong demand during the pandemic.
“As a career-long brand builder, I have profound admiration for the unique and impactful voice Bark has honed over time, as well as the deep relationships the company possesses with its millions of passionate customers,” Gustafson said in a statement.
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