Barbie's Newest Doll Collection Is Made From Recycled Ocean-Bound Plastic

The 'Future of Pink Is Green' campaign aims to inspire kids to create a more sustainable future

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

Iconic toy company Mattel recently announced its goal to achieve 100% recycled, recyclable or bio-based plastic materials for all of its products and packaging by 2030. With the belief that creating a sustainable future means inspiring future innovators and leaders to prioritize it from the start, the brand has initiated campaigns through its toy brands portfolio to encourage consumers to engage with the cause.

Top line

Mattel launched the “Barbie Loves the Ocean” campaign Thursday to celebrate the release of its first doll line made up of 90% recycled ocean-bound plastic parts, along with a Beach Shack play set made of 90% recycled plastic.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in