Social Commerce

Barbie Is Hosting Her Very First Shoppable Dream Livestream with Walmart

Mattel is promoting feminist dolls for Women's History Month

barbie on the phone
Barbie is embracing one of the biggest retail trends of 2022.Mattel
Headshot of Lisa Lacy
By Lisa Lacy

March 16, 2022

In her 63 years, Barbie has had a Dreamhouse, a Dream car (which was technically a Dream Corvette), a Dream Camper and a Dreamplane. Now, she’s getting her very own dream livestream.

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Headshot of Lisa Lacy

Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

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