Back-to-School Spending Projected to Break Records, but Consumers Are Shifting What They Buy

They're expecting to spend more on computers and less on clothes

While there’s still a lot of uncertainty around how students will be returning to school this fall and in what capacity amid the pandemic, parents are expecting to spend more than ever to prepare for the possibility of remote learning.

Two reports released this month—one by the National Retail Federation and another by Morning Consult—showed that families are expecting to spend more than previous back-to-school shopping seasons to get students ready. Most of that, according to both surveys, comes in the form of electronics, laptops and computer accessories that students will need in order to participate in courses online.

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