Back-to-School Spending Projected to Break Records, but Consumers Are Shifting What They Buy

They're expecting to spend more on computers and less on clothes

computer and tablet with
Parents are expecting to spend more on electronics to prepare for remote learning. Pixabay

While there’s still a lot of uncertainty around how students will be returning to school this fall and in what capacity amid the pandemic, parents are expecting to spend more than ever to prepare for the possibility of remote learning.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.