Key Insights:
- Budgets are shifting to electronics and furniture to fortify remote learning environments.
- Panic buying could return if consumers get spooked about product availability.
In simpler times, back-to-school shopping for many American students meant a trip to local stores to pick out supplies like binders, backpacks and clothes.
Of course, 2020 is again the exception to the rule. Research shows pandemic-fueled uncertainty has upended the annual shopping event.
Though consumers continue to gravitate toward online shopping and click-and-collect services to prepare for the new school year, they are embracing wholly new behaviors this season.
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