Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
Technology’s cycle of planned obsolescence is a harmful contributor to the climate crisis, with millions of phones and devices being produced around the world daily. To make consumers question their buying behaviors and consider purchasing “reborn” devices instead, electronics marketplace Back Market has released a U.S. brand awareness campaign.
Released on Nov. 21, the “Tech Reborn” campaign will be led by a new brand film called Monster directed by Johnny Kelly, featuring the work of puppeteer Andy Gent and produced by Nexus Studio.
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