Avoid the Trade-Down: Influencing Loyalty at the Peak of Inflation

Consumers are facing large price hikes at every turn and opting for more economic alternatives

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In the past few months, we’ve seen inflation skyrocket to a 40-year high. Consumers continue to face large price hikes at every turn. As everyday expenses increase at the gas pump and grocery stores, the potential decrease in discretionary spending is making marketers anxious.