Avoid the Trade-Down: Influencing Loyalty at the Peak of Inflation

Consumers are facing large price hikes at every turn and opting for more economic alternatives

At Social Media Week Europe, 7–8 Nov., we'll explore emerging technologies, sustainability and the future of Web3 with marketers from Dove, Ogilvy, Wendy's, Spotify and more. Save 30% on your pass now (ends 29 Aug.).

In the past few months, we’ve seen inflation skyrocket to a 40-year high. Consumers continue to face large price hikes at every turn. As everyday expenses increase at the gas pump and grocery stores, the potential decrease in discretionary spending is making marketers anxious.