Authentic Brands’ Sparc Inks Stalking Horse Agreement for Brooks Brothers

The storied purveyor of suits to power brokers is just the latest deal by the growing brand management firm

Brooks Brothers is set to join Authentic Brands' burgeoning empire that includes names such as Marilyn Monroe and Sports Illustrated. Brooks Brothers

Sparc Group, the retail operating platform controlled by brand management firm Authentic Brands Group and mall operator Simon Property, won the stalking horse position in a bid to buy Brooks Brothers with a $305 million offer as part of that retailer’s Chapter 11 bankruptcy process.

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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.