Augmented Reality Drives Consumer Confidence During a Recession

In-store, virtual or back-end, it helps reach them where and how they want to shop

Editor’s note: This column is part of a series with Snap on augmented reality. Below, global director of insights and analytics Lauryl Schraedly describes how different types of AR activations have different capacities to reenvision your retail and ecommerce strategies.

It’s time to talk about the “I” word. Yes, that one: Inflation.

Today’s consumers are feeling the pinch. According to the U.S. Bureau of Labor Statistics, consumer prices are up 9.1% over the year ending June 2022, the largest increase in 40 years.

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