Ascena Retail Group Files Bankruptcy, Citing Covid-19 as the Main Culprit

The apparel company oversees brands such as Ann Taylor, Loft and Lane Bryant

Ann Taylor is one of several retail banners operated by apparel group Ascena, which filed for Chapter 11. Getty Images

July 23, 2020

Key insight:

Ascena will use the bankruptcy process to not only reduce debt but also free up capital to invest in digital and experiences.

Ascena Retail Group, the parent of brands such as Ann Taylor and Loft, filed for Chapter 11 bankruptcy protection this morning in Virginia, the company announced.

Richard Collings

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.