As Store Footprint Grows, Five Below Will Likely Launch National Advertising in 2021

Election timing is key for the retailer, which also plans on creating a customer loyalty program this year

Five Below, which reported disappointing holiday sales results, is likely to begin national advertising in 2021.
Five Below, which reported disappointing holiday sales results, is likely to begin national advertising in 2021. Getty Images

ORLANDO, Fla.—Retail chain Five Below is likely to begin a national advertising campaign sometime in 2021.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.