As High-Potency Cannabis Products Gain Popularity, Lawmakers Ask: How High Is Too High?

Florida and feds are considering limits on THC

A tin of Houseplant brand cannabis is shown next to whole flower cannabis
Seth Rogen's Houseplant brand offers a Pancake Ice product with 33% THC content. Houseplant

A cannabis-infused beverage called Uncle Arnie’s Iced Tea Lemonade, wrapped in tie-dyed imagery and billed as “a trip worth taking, man,” packs a heavyweight boxer-level punch: 100 milligrams of THC per bottle, with express directions to “drink wisely, friend.”

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.