Learn how to market with the modern consumer’s wants and needs in mind at Commerceweek, July 11–12, with brand leaders from Visa, Uber, TikTok and more. Sign up now to save 35%.
A cannabis-infused beverage called Uncle Arnie’s Iced Tea Lemonade, wrapped in tie-dyed imagery and billed as “a trip worth taking, man,” packs a heavyweight boxer-level punch: 100 milligrams of THC per bottle, with express directions to “drink wisely, friend.”
For reference, some of the bestselling weed-laced drinks fall somewhere between 2.5 milligrams and 10 milligrams of THC per serving.
While an 8-ounce Uncle Arnie’s lemonade comes with a 10-milligram dosing chart on the label, indicating a recommended serving that jibes with California regulations, from consumer reviews it’s obvious that some people aren’t measuring conservatively.