As Consumer Shopping Habits Evolve, How Can Brands Shift Focus?

Why tomorrow’s buyer may cling to old values and habits


The velocity of tech innovation and the fluidity of the customer journey is a game of marketing whack-a-mole for brands trying to stay connected with their consumers. As consumer shopping behaviors and preferences continue to evolve, new opportunities and challenges arise for brands to meet the ever-changing demands.

Sucharita Kodali, Forrester vice president and principal analyst, sat down with Adweek during Commerce Week to share insights into what’s in store for 2022.

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