The velocity of tech innovation and the fluidity of the customer journey is a game of marketing whack-a-mole for brands trying to stay connected with their consumers. As consumer shopping behaviors and preferences continue to evolve, new opportunities and challenges arise for brands to meet the ever-changing demands.
Sucharita Kodali, Forrester vice president and principal analyst, sat down with Adweek during Commerce Week to share insights into what’s in store for 2022.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in