It’s a great time to be a flexitarian in America, where consumers who mix and match a diet of animal protein with faux meat and dairy alternatives can find plant-based options at popular mainstream chains like KFC, Burger King, Starbucks and even McDonald’s (which has finally joined its rivals with a trial run of the McPlant burger).
The same is true at upscale chef-led restaurants—not just in coastal enclaves—and Gordon Ramsay recently set TikTok on fire with a vegan bacon recipe.
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