Artek’s New Marketing Bucks the Fast-Furniture Trend With the Message ‘One Chair Is Enough’

Renowned Finnish brand sets itself apart from its Swedish neighbor

Drawing photos from the company archives, Artek shows consumers that its designs have both design integrity and a deep legacy. Artek

Mention Scandinavian furniture to most Americans these days and the name Ikea is likely to come to mind. And little wonder: Since opening its first U.S. store outside Philadelphia in 1985, Ikea has become America’s leading destination for furniture, even as it’s continued its global conquest.

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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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