Artek’s New Marketing Bucks the Fast-Furniture Trend With the Message 'One Chair Is Enough'

Renowned Finnish brand sets itself apart from its Swedish neighbor

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Mention Scandinavian furniture to most Americans these days and the name Ikea is likely to come to mind. And little wonder: Since opening its first U.S. store outside Philadelphia in 1985, Ikea has become America’s leading destination for furniture, even as it’s continued its global conquest.

Not only did the company rack up sales of 41.3 billion euros ($45.9 billion) last year, its success in popularizing the Scandinavian aesthetic has opened the door for other mass retailers to the point where a Nordic look for your living room can be had anywhere from Wayfair



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