Are Consumers Ready for Facial Technology? Amazon Bets On It With Smart Glasses

The Alexa-enabled eyewear seeks to succeed where Google Glass failed

The public version of Amazon’s Echo Frames, smart glasses with hands-free access to virtual assistants Alexa, Google Assistant and Siri, is now available for pre-order and will start shipping Dec. 10.

The eyewear, which was announced as a “Day 1 Edition” last year and has until now been accessible by invitation only, is officially open to all Amazon customers for $250.

According to Amazon, Echo Frames “look and feel like everyday eyewear.” They come with non-corrective lenses, but Amazon said they are compatible with most prescription lenses, too.

Echo Frames also come with “open-ear audio technology” near the user’s temples, which “directs sound toward your ears … while keeping your ears uncovered.”

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