Are Consumers Ready for Facial Technology? Amazon Bets On It With Smart Glasses

The Alexa-enabled eyewear seeks to succeed where Google Glass failed

Woman wearing Amazon Echo Frames
Amazon's Alexa-enabled smart glasses have officially hit the market. Amazon

The public version of Amazon’s Echo Frames, smart glasses with hands-free access to virtual assistants Alexa, Google Assistant and Siri, is now available for pre-order and will start shipping Dec. 10.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.